Vanessa

Vanessa

Serradas

Serradas

16 years in fintech, loyalty, enterprise platforms and AR experiences.

About Me

About Me

I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.

I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.

BACKGROUND

BACKGROUND

Twelve years in São Paulo before moving to Canada, designing for lending, real estate, automotive marketplaces and AR retail activations, and leading a team of 12 designers at Creditas.

I've built two design systems from zero and shipped an MCP-powered workflow that lets AI tools pull our live tokens and components to generate screens that already match our patterns.


Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.

Twelve years in São Paulo before moving to Canada, designing for lending, real estate, automotive marketplaces and AR retail activations, and leading a team of 12 designers at Creditas.

I've built two design systems from zero and shipped an MCP-powered workflow that lets AI tools pull our live tokens and components to generate screens that already match our patterns.


Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.

Off the Clock

Off the Clock

I love staying active and finding inspiration in simple moments: playing baseball, cycling through nature, or just enjoying a good cup of coffee.

I love staying active and finding inspiration in simple moments: playing baseball, cycling through nature, or just enjoying a good cup of coffee.

Riding a bicycle with V sign
A boat in the sea
Skating on one leg