Vanessa Serradas
Product designer, 16 years in fintech, loyalty and enterprise platforms.
About Me
About Me
I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.
I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.
Selected Work
BACKGROUND
BACKGROUND
Twelve years in São Paulo before moving to Canada, designing for lending, real estate and automotive marketplaces, and leading a team of 12 designers at Creditas.
I've built two design systems from zero and shipped an MCP workflow that generates screens from our design system and business logic, so the output starts inside our patterns.
Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.
Twelve years in São Paulo before moving to Canada, designing for lending, real estate and automotive marketplaces, and leading a team of 12 designers at Creditas.
I've built two design systems from zero and shipped an MCP workflow that generates screens from our design system and business logic, so the output starts inside our patterns.
Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.
LinkedinOff the Clock
Off the Clock
I love staying active and finding inspiration in simple moments: playing baseball, cycling through nature, or just enjoying a good cup of coffee.
I love staying active and finding inspiration in simple moments: playing baseball, cycling through nature, or just enjoying a good cup of coffee.
