Vanessa Serradas
Product designer, 16 years in fintech, loyalty and enterprise platforms.
About Me
About Me
I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.
I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.
How I approach projects from start to finish
01
Understand
I start by gathering project details, requirements, and constraints, asking the right questions to fully understand the problem and define the goal.
02
Design
I explore solutions within the project’s requirements and constraints—refining ideas until a clear, polished direction emerges.
03
Implement
I ensure designs are well-documented, properly implemented, and fully functional—refining as needed along the way.
04
Measure
By monitoring usage and measuring success, we can resolve technical issues and continuously refine the solution.
BACKGROUND
BACKGROUND
Twelve years in São Paulo before moving to Canada, designing for lending, real estate and automotive marketplaces, and leading a team of 12 designers at Creditas.
I've built two design systems from zero and shipped an MCP workflow that generates screens from our design system and business logic, so the output starts inside our patterns.
Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.
Twelve years in São Paulo before moving to Canada, designing for lending, real estate and automotive marketplaces, and leading a team of 12 designers at Creditas.
I've built two design systems from zero and shipped an MCP workflow that generates screens from our design system and business logic, so the output starts inside our patterns.
Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.
LinkedinOff the Clock
Off the Clock
I love staying active and finding inspiration in simple moments: playing baseball, cycling through nature, or just enjoying a good cup of coffee.
I love staying active and finding inspiration in simple moments: playing baseball, cycling through nature, or just enjoying a good cup of coffee.
