Vanessa Serradas
Seasoned Product Designer specializing in web and mobile app design, UX/UI, and no-code tools. Currently leveraging AI to build smarter, more scalable digital experiences.
About Me
About Me
I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.
I take ambiguous business problems through to shipped product. Most recently, rebuilding checkout and authentication for a loyalty program with nearly 12M members.
How I approach projects from start to finish
01
Understand
I start by gathering project details, requirements, and constraints, asking the right questions to fully understand the problem and define the goal.
02
Design
I explore solutions within the project’s requirements and constraints—refining ideas until a clear, polished direction emerges.
03
Implement
I ensure designs are well-documented, properly implemented, and fully functional—refining as needed along the way.
04
Measure
By monitoring usage and measuring success, we can resolve technical issues and continuously refine the solution.
Experience
Experience
16 years in fintech, loyalty and enterprise platforms, between Brazil, Canada and the US. I've built two design systems from zero, led a team of 12 designers, and shipped an MCP workflow my team uses to generate screens that already match our patterns.
Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.
16 years in fintech, loyalty and enterprise platforms, between Brazil, Canada and the US. I've built two design systems from zero, led a team of 12 designers, and shipped an MCP workflow my team uses to generate screens that already match our patterns.
Currently designing B2B products for the US financial services industry. Previously Canadian Tire, Creditas, Loft and Webmotors.
LinkedinOff the Clock
Off the Clock
I love staying active and finding inspiration in simple moments. Whether it's playing baseball, cycling through nature, hitting a trail, or just enjoying a good cup of coffee. I’m all in.
I love staying active and finding inspiration in simple moments. Whether it's playing baseball, cycling through nature, hitting a trail, or just enjoying a good cup of coffee. I’m all in.
